UGC-DEB APPROVED ONLINE BBA

BBA in Marketing
Management

Master the art of branding and digital sales. Join India's leading specialized marketing undergraduate degree delivered 100% online.

3 Years

Duration

Online

Learning Mode

UGC

Approved

Free Personalised Career Counseling

Program Overview

The Bachelor of Business Administration (BBA) in Marketing Management is a specialized undergraduate degree focusing on consumer behavior, market research, advertising, and strategic marketing campaigns. This program equips students with the skills to understand market dynamics and develop brand positioning strategies in the competitive global economy.

BBA Program Eligibility

Students from recognised boards with a 10+2 pattern are eligible to apply. A background in commerce is beneficial but not required.

  • For admission into OL programs, foreign students are also eligible to enrol on this program as per specific guidelines.
  • Admission eligibility requirements for the online learning program are consistent with UGC-DEB standards.
Learning Mode

100% Online with virtual classes.

Program Objectives
  • Understand Business Principles
  • Build Critical Thinking Skills
  • Develop Ethical Leadership
  • Prepare for Business Roles
  • Gain a Global Business Perspective
Learning Outcomes
  • Clear English Communication
  • Logical Idea Sharing
  • Social Responsibility
  • Ethical Business Practice
  • Environmental Awareness
  • Teamwork and Learning
Program Highlights
  • Customised Learning
  • Industry-Relevant Curriculum
  • Professional Development
  • Global Perspective
  • Entrepreneurship Focus

Program Syllabus

Meticulously designed curriculum across six semesters to make you industry-ready.

Business English- I
Principles of Management and OB
Marketing Management (Core Focus)
Information Technology for Business

Business English- II
International Trade Content
Business accounting basics
Human Resource Management

Digital and Social Media Marketing
Retail Management
Financial Management
Multi-modal Transport

Industrial Marketing
Sales and Distribution Management
Professional Communication
Logistics & Supply Chain basics

Strategic Business Leadership
Export and Import Trade
Research Methods for Marketing
Management Information System

Entrepreneurship Management
Corporate Governance
Marketing Capstone Project

Fee Structure

INDIAN STUDENTS

₹ 12,000

Per Semester
INTERNATIONAL STUDENTS

$ 700

Per Semester
Fee (INR)
Fee Component SEM I SEM II SEM III SEM IV SEM V SEM VI
Course Fee ₹9,000 ₹9,000 ₹9,000 ₹9,000 ₹9,000 ₹9,000
Exam Fee ₹3,000 ₹3,000 ₹3,000 ₹3,000 ₹3,000 ₹3,000
Total ₹12,000 ₹12,000 ₹12,000 ₹12,000 ₹12,000 ₹12,000
Fee Concession:
An additional fee concession on the Program Fees to Meritorious Students and AMET Alumni available.

BBA Career Opportunities

Explore a wide range of career paths after your BBA in Marketing Management

Marketing Executive

Drive promotional campaigns and integrated marketing activities.

Sales Executive

Manage client relationships and consistently drive revenue growth.

Brand Associate

Develop and maintain brand identity and product positioning.

Digital Marketing Executive

Manage online presence, SEO strategies, and digital ad campaigns.

Market Research Analyst

Analyze consumer data and market trends to guide business decisions.

COMMON QUERIES

Frequently Asked Questions

Everything you need to know about the Online BBA program at AMET. Can't find an answer? Feel free to contact our support team.

You must have completed 10+2 from a recognised board to be eligible for admission.

AMET University offers BBA specialisations in Shipping, HR Management, Finance, Marketing, and Supply Chain Management.

All BBA specialisation courses are 3-year undergraduate programs.

You will study procurement, inventory management, logistics, and operations strategy.

Yes, after any BBA specialisation, you can pursue an MBA in the same field or a different one.

Yes, most BBA programs include projects, internships, and industry-based case studies.

Classes are delivered through a Learning Management System (LMS) that includes e-learning materials, video lectures, self-assessment quizzes, and discussion forums.

Yes, online classes include discussion forums and live sessions at regular intervals, providing opportunities to clarify doubts and interact with faculty members.

BBA course elective domain specialisations include Shipping, Human Resource Management, Finance, Marketing, and Supply Chain Management, offering focused knowledge in each area.