UGC-DEB APPROVED ONLINE MBA

MBA in Marketing
Management

Master the art of brand building, digital transformation, and consumer insights. Accelerate your career in the fast-paced world of global marketing.

2 Years

Duration

Online

Learning Mode

UGC-DEB

Approved

Free Personalised Career Counseling

Program Overview

The Master of Business Administration (MBA) program in Marketing Management is a specialised graduate degree designed to equip professionals with advanced knowledge and strategic skills in the dynamic field of global marketing, branding, and consumer analytics. This intensive program integrates theoretical concepts with practical applications, providing students with a comprehensive understanding of the complexities and challenges faced by the marketing industry in the digital age.

MBA Program Eligibility

Students with any undergraduate degree from UGC-recognised institutions with a 10+2+3 (or) 10+2+4 pattern and those appearing for their final examination (subject to passing) are eligible to apply.

  • For admission into OL programs, other than Indian students, foreign students are also eligible to enrol on this program.
  • Admission eligibility requirements for the online learning program (MBA – Marketing Management) are the same as those for the program (MBA – Marketing Management), which is offered in full-time regular (conventional) mode under respective Regulations.
  • Eligibility conditions for admission, such as class obtained, number of attempts in the qualifying examination and physical fitness, will be as prescribed by this Institution from time to time.
Learning Mode

100% Online with virtual classes.

Program Objectives
  • Master Marketing Strategies
  • Build Digital Marketing Careers
  • Analyze Consumer Behavior
  • Develop Brand Management Skills
  • Lead Marketing Teams Effectively
  • Engage in Data-Driven Decisions
  • Pursue Lifelong Learning
Learning Outcomes
  • Apply Marketing Management Concepts
  • Implement Digital Marketing Strategies
  • Understand Consumer Psychology
  • Create Integrated Marketing Campaigns
  • Manage Brand Equity and Identity
  • Use Advanced Marketing Analytics
  • Improve Sales and Distribution
Program Highlights
  • Digital-First Marketing Curriculum
  • Industry-Aligned Specializations
  • Strong Networking with Leaders
  • Faculty with Global Experience
  • Hands-on Marketing Projects
  • Career-Ready Strategic Expertise

Program Syllabus

Meticulously designed curriculum across four semesters to make you industry-ready.

Principles of Management
Managerial Economics
Financial Accounting
Marketing Management
People Management and Organisational Behaviour
Data Analysis
Communication for Managers

Financial Management
Human Resource Management
Operations Management
Research Methodology
Management Accounting
Legal Aspects of Business
International Business

Consumer Behavior
Marketing Research
Sales and Distribution Management
Integrated Marketing Communications
Brand Management
Services Marketing
Digital Marketing

Strategic Marketing
Customer Relationship Management
International Marketing
Sales and Retail Management (Elective)
Marketing Dissertation (Project)

Fee Structure

INDIAN STUDENTS

₹ 28,000

Per Semester
INTERNATIONAL STUDENTS

$ 1,400

Per Semester
Fee (INR)
MBA - Online (Marketing Management) SEM I SEM II SEM III SEM IV
Course Fee ₹25,000 ₹25,000 ₹25,000 ₹25,000
Exam Fee ₹3,000 ₹3,000 ₹3,000 ₹3,000
Total ₹28,000 ₹28,000 ₹28,000 ₹28,000
Fee Concession:
An additional 40% fee concession on the Program Fees to Meritorious Students for the students who have secured 90% / 9.0 CGPA & above in aggregate in the qualifying examination.
15% fee concession to AMET Alumni

MBA Career Opportunities

Explore a wide range of career paths after your MBA in Marketing Management

Marketing Manager

Lead strategic marketing initiatives and brand growth.

Digital Marketing Strategist

Manage online presence and digital advertising campaigns.

Market Research Analyst

Analyze market trends and consumer behavior data.

Brand Manager

Develop and maintain brand identity and market position.

Customer Relationship Manager

Enhance customer satisfaction and long-term loyalty strategies.

Sales & Distribution Manager

Optimise sales channels and distribution networks.

COMMON QUERIES

Frequently Asked Questions

Everything you need to know about the Online MBA program at AMET. Can't find an answer? Feel free to contact our support team.

The program spans 2 calendar years, divided into 4 semesters.

Applicants must have completed a 10+2+3 or 10+2+4 undergraduate degree from a UGC-recognised institution.

Yes, an online MBA is specifically designed for working professionals to balance work and higher education.

For Indian students, the fee is ₹25,000 per semester. International students pay $1,400 per semester.

The program equips students with advanced knowledge in global marketing, digital strategies, and consumer analytics, leading to senior leadership roles.

Yes, you can enhance your managerial skills, gain updated digital marketing insights, and open doors to senior executive positions globally.

Yes, as per UGC notification, online degrees awarded under these regulations are considered equivalent to those from conventional modes.

The program is designed to match the pace of working professionals with 24/7 access to study materials using our advanced LMS.

Marketing Manager, Digital Specialist, Brand Lead, Market Researcher, CRM Manager, and more.